Why Our Jewellery Isn’t Waterproof (And Why That’s OK!)

Most of the time, "waterproof" jewellery is made from lower-cost metals like stainless steel or aluminium. These materials don’t tarnish easily, sure, but they also don’t offer the same look or feel as real gold-plated jewellery.

Even "fully waterproof" jewellery is usually coated in a sealant or resin that will wear off over time. And once it does, the base metal underneath often reveals a duller tone, changes colour, or irritates the skin. Not exactly the luxe moment you were going for.

These materials might seem convenient, but they often lack the craftsmanship, attention to detail, and rich tones that gold plating delivers. And let’s face it: when it comes to pieces you want to wear for years, quality wins every time.

Yep, unless you're wearing solid gold (which can cost thousands), no jewellery is fully waterproof. And let’s be honest, most of us don’t have that solid-gold budget... yet!

Solid gold is beautiful, but it’s not accessible for everyday layering and styling. That’s why gold-plated jewellery is such a brilliant alternative: it gives you that warm, radiant glow without the price tag.

This combo gives you that buttery gold glow, the lightweight wear, and that luxe look, without the four-figure price tag.

But like all things luxury, gold-plated jewellery deserves care.

It’s not about being delicate. It’s about respecting the materials and treating your jewellery like the treasure it is.

Our gold plating process is meticulous. We use multiple layers to ensure durability and richness in tone. It’s a balance between quality and accessibility, giving you jewellery that feels luxurious without the commitment or expense of fine gold.

Not at all. It just means you need to take a few simple steps to keep it looking as stunning as the day it arrived. And we’ll show you how...

Gold plating is a thin layer of gold bonded over another metal. When exposed to water, perfumes, or lotions repeatedly, the plating will naturally wear down.

That’s not a fault. It’s chemistry. And it happens even with the best plating processes in the industry.

But don’t worry, that doesn’t mean you can’t enjoy your jewellery daily. It just means learning how to wear it wisely.

If you think about it, you wouldn’t wear silk to the beach or your favourite heels in a rainstorm. The same logic applies here. 

Luxury deserves a little love.

1. Keep it dry: Remove your jewellery before showering, swimming or washing your hands.

2. Avoid direct sprays: Apply perfume, hairspray or lotion before putting on your jewellery.

3. Store it safely: Keep your pieces in a soft pouch or box when not in use to prevent scratches or exposure to humidity.

Give your jewellery a gentle wipe with a soft cloth every week. This keeps it clean, removes any build-up, and helps preserve that golden glow.

Want to go the extra mile? You can use a gold-polishing cloth for an occasional refresh or take your pieces into a jewellers for professional re-plating every year or so if you wear them constantly.

And if you’re travelling, consider bringing a mini jewellery pouch to protect your pieces from humidity, spills, or accidental knocks in your bag.