Luna Charles began during a Saturday morning whatsapp chat about dreams for the future between friends Laura Millner, Emma O’Reilly and Sorrel Barker.

With years of experience working for all types of fashion businesses, from small independent, handmade brands to head offices for global fashion houses, we decided it was time to go it alone.

Over many wine and pizza filled ‘meetings’ we pulled together our passion for unique prints, eclectic style, beautiful gold jewellery and all things mystical to create something we all loved and couldn’t wait to share with the rest of the world as Luna Charles. 

The name? We had to incorporate our best (dog) friends somehow! Luna is Emma’s little Dachshund and Charles is Laura’s gigantic American Akita - head over to our Instagram to meet them - they both pop up a lot!